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What is Eevy AI?

Eevy AI is an AI-powered review and UGC optimization platform for Shopify stores. It uses genetic algorithms to continuously evolve your store's review and UGC section layouts, optimizing for maximum Revenue Per Visitor without manual A/B testing.

The Problem With Static Reviews

Most Shopify stores display their reviews and user-generated content in a static layout. They pick a review app, choose a display style once, and never change it. The review carousel or grid they installed on day one is the same one running months or years later.

The problem is that the layout, order, and presentation of reviews and UGC has a measurable impact on conversion rates and revenue. The content a store chooses to highlight might not be its best-converting content. The card style, star placement, spacing, and typography all influence whether a visitor clicks "Add to Cart" or bounces.

Manual A/B testing is the traditional solution, but it is painfully slow. You compare layout A against layout B, wait for statistical significance, pick the winner, and repeat. When you have dozens of variables to optimize — across hundreds of product pages — sequential A/B testing would take years to cover the full optimization space.

The Solution: Genetic Algorithm Optimization

Eevy AI applies genetic algorithms — the same class of optimization approach used in Meta's ad delivery system — to your review and UGC sections. Instead of testing two variants at a time, the genetic algorithm maintains a population of many layout variants and evolves them simultaneously.

Each variant is a unique combination of settings: layout type (carousel, grid, list, slider), card style, star display, review order, spacing, typography, arrow style, colors, and more. These variants are served to real visitors, and their Revenue Per Visitor is measured.

The highest-performing variants are selected as "parents." Their settings are combined (crossover) and slightly randomized (mutation) to create new generations of variants. This process repeats continuously, 24 hours a day, 7 days a week. The result is that your sections converge toward the highest-converting combination for your specific store, products, and audience.

Because the algorithm explores many variables simultaneously — not sequentially — it finds winning combinations exponentially faster than manual A/B testing. And because it never stops running, it adapts automatically as your traffic, products, and customer behavior change over time.

How Eevy AI Works

1

Install from the Shopify App Store

Eevy AI is a Shopify theme extension. Install it from the Shopify App Store and it integrates with your theme automatically. No code changes, no developer required. Setup takes minutes.

2

Add sections to your pages

Use the Shopify theme editor to add Eevy AI sections to your product pages, collection pages, or homepage. Choose from 22+ section types covering reviews, UGC video, summaries, and media galleries.

3

Eevy AI starts testing automatically

As soon as your sections are live, the genetic algorithm begins creating a population of layout variants. Each variant uses a different combination of settings: layout type, card style, star placement, spacing, typography, colors, and more. These variants are served to your real visitors.

4

The algorithm evolves toward peak performance

Revenue Per Visitor (RPV) is measured for each variant. The highest-performing variants are selected, combined, and mutated to create new generations. This process repeats continuously, so your sections keep improving over time as your traffic and product catalog change.

Core Technology: Genetic Algorithms Explained

Genetic algorithms are an optimization technique inspired by natural selection. Just as biological organisms evolve over generations to become better adapted to their environment, layout variants in Eevy AI evolve over generations to become better at converting your specific visitors into buyers.

Selection

Variants are served to real visitors and their Revenue Per Visitor is measured. Higher-performing variants have a greater chance of being selected as parents for the next generation. This mirrors natural selection — the fittest survive.

Crossover

Two high-performing parent variants combine their settings to produce offspring. For example, one parent's card style might be combined with another parent's star placement and spacing. This creates new combinations that inherit successful traits from both parents.

Mutation

Small random changes are introduced to some offspring. A font size might shift, a color might change, or a layout element might be rearranged. Mutation prevents the population from getting stuck in local optima and ensures new possibilities are always being explored.

Fitness Evaluation

Every variant's fitness is measured by a single metric: Revenue Per Visitor. This is calculated by tracking which visitors saw which variant and what revenue they generated. The algorithm optimizes for the metric that matters most to your business — not clicks, not time on page, but actual revenue.

How is this different from A/B testing?

Traditional A/B testing compares two variants at a time. You test layout A against layout B, pick the winner, then test the winner against layout C, and so on. This sequential approach works, but it is extremely slow when many variables need to be optimized.

Genetic algorithms test many variants simultaneously across a population. Instead of comparing A vs B, the algorithm might maintain 20 or more active variants at once, evaluating them in parallel. The best traits from all of them are combined and refined across generations. This means the algorithm can explore a much larger optimization space in a much shorter time.

Additionally, A/B tests are typically run once and stopped. Genetic algorithms run continuously. As your store's traffic patterns, product catalog, and customer demographics change, the algorithm automatically re-optimizes. There is no need to manually set up new tests.

22+ Section Types

Eevy AI offers over 22 distinct section types, organized into five categories. Every section type can be optimized by the genetic algorithm.

Reviews

  • Review Carousel
  • Review Slider
  • Review Grid
  • Review List
  • Image Reviews
  • Keyword Reviews
  • Highlighted Review

UGC and Video

  • Video Carousel
  • Story Bubbles
  • Shoppable Video
  • Video Slider

Review Summaries

  • AI Bullet Points
  • AI Paragraph Summary

Media Galleries

  • Image Preview
  • Image Thumbnails
  • Image Pagination

Homepage Sections

  • Homepage Review Carousel
  • Homepage Review Slideshow
  • Shoppable Product Reviews
  • Homepage Video Carousel
  • Homepage Story Bubbles
  • Homepage Shoppable Video

Pricing

Eevy AI offers a free tier and three paid plans. All plans include all section types, all layouts, and the genetic algorithm optimization engine.

Free

$0/mo

Get started with basic sections and optimization.

Growth

$199/mo

Full optimization with more section types and traffic.

Scale

$399/mo

Advanced features for high-traffic stores.

Enterprise

$799+/mo

Custom solutions for large-scale operations.

View full pricing details

Who Is Eevy AI For?

Eevy AI is built for Shopify store owners and e-commerce teams who want to optimize their social proof without manual work. If you display reviews, ratings, or user-generated content on your store, Eevy AI can help you get more revenue from the same traffic.

The platform works for any industry and any product category. Whether you sell fashion, beauty, electronics, home goods, food and beverage, or anything else on Shopify, the genetic algorithm adapts to your specific audience and finds what converts best for your store.

Built in Scandinavia

Eevy AI was founded in 2024 by a small team in Scandinavia. The platform is available globally through the Shopify App Store. Our mission is to make advanced optimization technology accessible to every Shopify merchant — not just enterprises with dedicated data science teams.

Try Eevy AI Free

Install Eevy AI from the Shopify App Store and start optimizing your review and UGC sections today. No credit card required. The free tier includes all section types and the genetic algorithm optimization engine.

Get started on Shopify

Available on the Shopify App Store · 14-day free trial · No code changes needed

Boost RPV With Self-Optimizing Sections

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14-day free trial