What is Genetic Algorithm?

Genetic algorithms borrow the mechanics of biological evolution. You start with a population of candidate solutions, each with a set of "genes" representing different parameters. These candidates are evaluated against a fitness function that measures how well each one performs. The highest-performing candidates are selected to "reproduce," combining their genes through crossover to create offspring. Random mutations introduce small variations, preventing the population from getting stuck in local optima.

The process repeats across generations. Poor performers are eliminated, successful traits accumulate, and the population gradually converges on increasingly effective solutions. Unlike brute-force search, which tries every possible combination, genetic algorithms efficiently explore vast solution spaces by focusing on promising regions while maintaining enough diversity to discover unexpected winners.

In practical terms, consider optimizing a review widget with 8 configurable parameters, each with 5 possible values. That is 390,625 unique combinations. Testing each one individually with A/B testing would take centuries. A genetic algorithm can evaluate dozens of combinations per generation, letting successful traits (like a particular star style or card layout) propagate while underperforming traits fade out. Within 10-20 generations, the population converges on high-performing configurations.

The elegance of genetic algorithms lies in their ability to handle interactions between variables. Traditional A/B testing isolates one variable at a time, missing the fact that certain combinations create synergies. A star rating style that performs poorly in one layout context might excel in another. Genetic algorithms naturally discover these interactions because they evaluate complete configurations, not individual variables.

Eevy AI is built around a genetic algorithm that treats your review and UGC section configurations as a genome. Each layout variant is a candidate solution evaluated by its Revenue Per Visitor. Eevy continuously runs this evolutionary process against your live traffic, so your review sections are always adapting and improving. You do not need to design variants or interpret test results. The algorithm handles selection, crossover, and mutation automatically.