Video Reviews Reduce Return Rates by Up to 25%

Returns are one of the biggest profit killers in e-commerce, and a major cause is mismatched expectations. Product photos and descriptions can only do so much — customers still receive items that look different, fit differently, or feel differently than expected. Video reviews bridge this gap by showing real customers using the product in their real environment. When a shopper sees someone their size wearing the jacket, unboxing the gadget, or applying the skincare product, their expectations align much more closely with reality.

The return reduction effect is most dramatic for categories where fit, texture, and scale matter. Fashion stores that display video reviews report return rate drops of 15 to 25 percent. Home and furniture stores see similar improvements because video shows actual product size in a real room, something photos consistently fail to convey.

Collecting video reviews requires slightly more effort than text reviews, but not as much as you might think. The key is making it effortless for customers. Eevy AI's review collection emails include a one-tap video upload that works directly from a phone camera. No app download, no account creation. Most customers already film short videos for their own social media — you are simply giving them a place to share.

Display video reviews using UGC-focused sections like video carousels, story bubbles, or shoppable video. These formats feel native to how people consume video content today. Eevy AI offers multiple UGC video section types and tests which format performs best on your store.