Keyword Review Strategy

Keyword review sections display reviews filtered by topic. Instead of showing all reviews for a product, they show reviews that mention specific keywords or themes. For example, a clothing store might show tabs for "Sizing," "Quality," "Comfort," and "Color accuracy." Customers click the topic that matters most to them and see relevant reviews instantly. This is far more effective than making customers scroll through 50 reviews hoping to find one that addresses their concern.

Configure keyword reviews under Sections > Add Section > Product Reviews > Keyword Reviews. Eevy AI can auto-generate keywords by analyzing your review text using AI — it identifies the most frequently discussed topics across your reviews. Alternatively, you can manually define keywords based on your knowledge of common customer questions. For each keyword, Eevy AI surfaces reviews containing that term or semantically similar terms. The section displays as a tabbed interface where customers select their topic of interest.

The best keywords address specific purchase concerns: Product quality: "quality," "durable," "well-made," "cheap feeling" — let customers assess build quality. Sizing and fit: "true to size," "runs small," "runs large" — the number one concern for apparel. Use case: "daily use," "gift," "office," "travel" — helps customers see if the product fits their intended use. Comparison: "better than," "switched from," "compared to" — validates the choice. Avoid generic keywords like "good" or "nice" — they do not surface actionable content.

Keyword review sections work best as the primary review section on product pages, especially for products with 20+ reviews where browsing without filters becomes tedious. Pair them with a review summary above (for the quick-scan visitors) and a media gallery (for visual proof). The keyword section serves the research-oriented shoppers who want specific answers. The genetic algorithm tests keyword section configurations: tab order, number of visible reviews per tab, and which keywords to highlight.

Different products have different concerns. Running shoes need keywords about "cushioning," "arch support," and "breathability" while dress shoes need "comfort," "formal occasions," and "break-in period." Eevy AI's AI keyword generation handles this automatically — it generates product-specific keywords based on each product's review content. For manual control, you can set per-collection or per-product keyword overrides in the section settings.